Synergy Group to Expand Network with Dentsu Aegis Network

Sameer Nazir

KARACHI: As a part of Synergy Group’s expansion plans, Michael Nederlof, Regional CEO, Dentsu Aegis Network visited Pakistan to boost collaboration with its local partner.

Mr. Nederlof currently oversees the operations and expansion of 6 Dentsu Aegis’s brands in Middle East, North Africa and Pakistan, namely, Dentsu, Carat, Vizeum, Isobar, iProspect and Poster scope. During his trip, he visited all three Synergy Group offices in Karachi, Lahore and Islamabad.

Mr. Nederlof discussed growth plans in terms of capability enhancement by introducing new businesses and tools to support an integrated communications approach for servicing clients in Pakistan.

Mr. Nederlof said, “We started two years ago with our partner Synchronize media and I am very happy with the progress we are making. We are winning clients in the domestic and international markets. We have already established Carat in Pakistan; our next step is to expand in creative, digital, out of home and research together.  Currently, we have six businesses under the Dentsu Aegis Network and we plan to launch all of them in Pakistan together with Synergy Group.”

Mr. Ali Mandviwalla, COO, Synergy Group, welcomed Michael to Pakistan, saying, “2014 is of great significance for Synergy Group. Michael’s visit at this juncture marks a substantial new beginning in our relationship with Dentsu Aegis Network. This progressive partnership will not only add value to our existing businesses but will also benefit our clients in terms of available resources, global knowledge and research under the Dentsu Aegis Network.”

The strategic partnership between Synergy Group and Dentsu Aegis Network’s media agencyhas proven to be a successful venture for both the companies.

Over the years, Synergy Group has expanded itself as one of the most valued integrated communication agency networks in Pakistan.