NATION FACES CHANGES IN VALUES & CULTURAL DIVERSION

SUMMAIYA CHAUDHRY
(STUDENT OF IIUI)

Westernization has deeply seeped into our roots, especially amongst the young generation. Jean’s culture is the norm of today. Fast mushrooming fast-food chains have acquired a niche in the market. English language has gained international recognition but here it is predominantly spoken to make an impression. Identity crisis faced by the youth of today is worrisome.
It is the period in the psychological development of an individual, causing distress and disorientation due to conflicting pressures and uncertainty about one’s self and one’s role in the society. VJs on TV channels and RJs on radio could be heard speaking with colorful, fake accents as if they have lived all their life abroad. It is indeed difficult to decipher the speaker’s original accent. Why blame Indian channels or English channels for destroying our generations when our mainstream channels are using words of other cultures.
The easy availability of food through home delivery has deprived families of sitting together at meal times and discusses matters. Teenagers would prefer eating pizza sitting in front of the TV. The number of hours spent in front of the mindless zombie has made youth obese. The term ‘couch potato’ defines the lack of interest shown by teenagers in sports.
To make matters worse, chat rooms and websites like Facebook and Twitter have further aggravated the problem. The slang used on social networking websites andSMS has destroyed the language of the youth. The slow poisoning of globalization has taken away Pakistan’s national language, dress, and values and is succeeding in creating hollowness.
The young population has to fill the gap by retaining the culture and yet modernizing the country through enlightenment. Isn’t our love for arts, culture, literature and our own aesthetic identity fading away? What was the last time you went out alone, or with your friends or family to an art exhibition, a Lok Virsa show or to any of the Alhamra concerts on ethnic music? If we look around our immediate surroundings and closely observe our collective psyche, it would not be wrong to say that we are rapidly losing the artistic thought, the softer brain and the very essence of cultural identity. Today, the only entertainment considered entertainment is a Bollywood movie screening at cinema or a western rock concert.
What conclusion I wrap from these events is that surely we Pakistani’s have lost our IDENTITY.
Our country the Quaid’s Pakistan came into being on 14 Aug1947 it was the result of colossal sacrifices that at last the independence was uphold.Presently what Pakistani’s are generally documented by are theft, corruption and Terrorist attacks or suicide bombings.
Is this the image we are swollen with pride to carry around the globe? These are surely not our identity elements we really need to get up and stand for what is ours and recoup our true identity which is missing undoubtedly.
One of the main tasks of adolescence is to achieve an identity not necessarily a knowledge of who we are, but a clarification of the range of what we might become, a set of self-references by which we can make sense of our responses and justify our decisions and goals. We may not realize this now but in due time this realization will come and hit us hard when the damage to our unique cultural identity and the youth’s attitude towards it will be irreparable. And that would happen even without the help of extremist ideologies whether they be from the mullahs or the government.