(Student of IIUI)
In the world of today, media has become as necessary as food and clothing. It has played significant role in strengthening the society. Media is considered as “mirror” of the modern society, infect, it is the media which shapes our lives.
The purpose of the media is to inform people about current, new affairs and to tell about the latest gossip and fashion. It tells about the people who are geographically divided.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of information, education, entertainment, advertising, correlation of parts of society.
Society is influenced by media in so many ways. It is the media for the masses that helps them to get information about a lot of things and also to form opinions and make judgments regarding various issues! It is the media which keeps the people updated and informed about what is happening around them and the world. Everyone can draw something from it.
Media has had a bad effect on a generation, mainly because; youth is strongly influenced by media. Teenagers and children wish to follow the people, who get recognized and do what they do to get noticed. Sometimes, they focus on bad part of the media and strive to be a part of it. However, many are not succumbed to a life of crime!
These are the things which get into Young civilian minds!
The media affects people’s perspective. Too much intervention of media in everything is a matter of concern. Media can be considered as “watch dog” of political democracy. Through the ages, the emphasis of media on news has camouflaged. Media these days, tries to eye the news, which could help them to sell the information that is gathered worldwide, so that they could pave a way of success and fame of their respective channels. Fm radios, newspapers, information found on net and television are the mass Medias that serve to reduce the communication gap between the audience, viewers and the media world. For the sake of publicity and selling, important figures, their lifestyles are usually targeted. Unimportant and irrelevant news, that usually have no importance are given priority and due to a reason or the other, they get onto the minds of the viewers and in this ways many a times, important political, economical and sociological news get neglected and gradually, lose their importance! No doubt, media has played significant role in making “world a global village” and to reduce the communication gaps amongst the people living in the far areas but unfortunately, media these days has become a COMMERCIALIZED SECTOR, eying the news which is hot and good at selling. The goal is to gain the television rating points.
I believe, if the media identifies its responsibility and work sincerely and honestly, and then it can serve as a great force in building the nation.