World Cup Beauty Deletes Controversial Photo, Completes L’Oreal Contract

The Belgian beauty hired by cosmetics giant L’Oreal Professionnel after photos of her cheering in the stands at a World Cup match went viral has deleted her Facebook page that featured a photo of herself posing with a gun and a slain Oryx gazelle.

L’Oreal Professionnel has also confirmed that the beauty, 17-year-old Axelle Despiegelaere, will not be continuing on with the company beyond a nearly 90-second hair tutorial video she has already filmed.

“She collaborated on a one-time basis for social media use in Belgium,” a L’Oreal Professionnel representative told media today. “It was a one-time contract which has been completed.

As the spotlight on Despiegelaere grew, so too did the spotlight grow on the photo she posted July 1 of herself with the dead gazelle. The photo was posted one day before her home team, Belgium, defeated Team USA 2-1 in the World Cup.

“Hunting is not a matter of life or death,” Despiegelaere wrote in the photo’s caption. “It’s much more important than that…this was about 1 year ago…ready to hunt Americans today haha.”