When Bollywooders faked their relationship to promote films

MUMBAI: Like most co-stars these days, Sonakshi Sinha and Arjun Kapoor appeared all lovey dovey ahead of their film’s release earlier this month only to part ways later. We focus on some lead pairs who may have forged relationships of convenience to promote their films…

It had to happen sooner or later. Arjun Kapoor and Sonakshi Sinha, who were rumoured to be together ever since they have started shooting for ‘Tevar’, are no longer ‘close’. In fact, when Sona skipped one of the film’s promotional events, to invite Prime Minister Narendra Modi for her brother Kush’s wedding recently, it was a clear indication that her priorities had changed.
There had been a lot of buzz about their bonding in the past few months. Amid all the rumours, Arjun had clarified that he knew Sonakshi since childhood as they stayed in the same neighbourhood and went to the same school.
Sizzling chemistry
The Arjun-Sona case is not the first and it won’t be the last either. Bollywood films thrive on the romance of their lead cast. It is as if that is a project’s USP, never mind the content. There is this assumption that the audience would actually step out to ascertain the chemistry between the actors on screen as well. There have been instances when actors have even faked romances. At times, it proved benefical for the film, but mostly, it did not.
Sonakshi and Arjun stoked the ‘affair’ fire when they were spotted at a suburban multiplex catching up on a film. Then there were rumours of a vacation in Turkey. The actors would often tweet to each other and post pictures together, fuelling further speculations. In reality, not many stars openly admit to seeing anyone. So it is a clear give away that it is only for the film.