By Nazir Siyal
KARACHI: The upcoming drama Mujhay Jeenay Dou is all set to go on air from September 11th, 2017 on URDU1 and it would be an objective play by all characteristics to cover important aspects of society issues with redressal too.
Angeline Malik’s directorial Mujhay Jeenay Dou revolves around serious issues and questionable rituals such as domestic violence, child marriage that are prevalent in our society. The story incorporates all the dramatic elements, and at the same time sets out to educate the audiences on social issues that are embedded in our culture, and bringing forth women empowerment.
Nina Kashif, General Manager Marketing at Urdu1, stated, “There is a strong need to address these social evils that are still present in many societies of this country especially in rural areas. I hope the drama serial message helps in improving the mind-sets of certain communities especially the ones with limited exposure to the outside world.”
It has a diverse ensemble of cast that includes Gohar Rasheed, Hania Amir, Nadia Jamil, Salman Shahid, Mehreen Raheal, Iffat Omar, Sarmad Khoosat, Ali Tahir, Raeed Mohammad Alam, Umair Rana, Sabeena Syed, Rashid Mehmood, and Khalid Butt.
The talented Shahid Nizami has written the script for this serial, and it is produced under the banner of Angelic Films, spearheaded by the award-winning Angeline Malik, in collaboration with Center for Communication Programs Pakistan and support from Palladium Pakistan under the Empowerment, Voice and Accountability for Better Health and Nutrition. Angelic Films is known for the longest running television series in Pakistan, Kitni Girhein Baqi Hai, which highlights women related issues in our society.
“I have always been an advocate of women empowerment, and I feel fortunate to be a part of this drama as both director and producer. I strongly believe that awareness of such social issues needs to be highlighted through the TV medium,” stated Angeline Malik, the producer and director of this play.
“Entertainment Education is a powerful tool to raise awareness about such issues in our society and brings multiple stakeholders on the same page,” said Atif Ikram Butt, Executive Director Center for Communications Programs Pakistan.
It is also worth mentioning that Mujhay Jeenay Dou is part of a series of drama serials funded under the entertainment education initiative of EVA-BHN program which includes the recently aired Sammi on HUM TV, and now Mujhay Jeenay Dou on Urdu 1.
The show consists of a total 22 episodes, and will air on Mondays at 8 p.m. on Urdu1.
URDU1’s broadcast became available in Pakistan in June 2012 and within a few months it became the No.1 general entertainment channel. Adopting an ingenious method of blending foreign and local content, we took the industry by surprise with exceptional program ratings and were labelled as the trendsetting brand. URDU1 is owned and operated by Alliance Media FZ-LLC Dubai.