A Seminar on “Public Health Awareness for Media” was held at Liaquat University of Medical & Health Sciences Jamshoro on 11th November 2014.

While addressing a large number of participants representing the Electronic & Print Media the Vice Chancellor Prof. Noshad A. Shaikh expressed that Media can play an effective role in increasing awareness about public health issues as the media is an important ally in any public health situation. It serves the role of being a source of correct information as well as an advocate for correct health behaviors.

He added that the Electronic and Print media play a vital role as the link between health workers and the larger public. Health authorities educate and entrust the media with essential health information, which is then relayed to the public in readily accessible formats through a variety of media channels.

Regarding the increasing number of Polio cases in Pakistan Prof. Noshad A. expressed that Polio has taken a dangerous turn in Pakistan as the number of affected patients has reached 236 this year. Polio is a crippling and potentially fatal infectious disease. There is no cure, but there are safe and effective vaccines. The strategy to eradicate polio is therefore based on preventing infection by immunizing every child until transmission stops for which every member of the society including the Media will have to play an active role for rooting out the menace of polio. Coordinated efforts are needed at every level to save the children from the crippling virus.

The Vice Chancellor said that provision of a healthy and polio-free atmosphere to the future generation is the collective responsibility of the society. He said that there is no other option than to win the war against the virus to make Pakistan a polio-free zone.

Prof. Aneela A. Rehman Dean Community Health Sciences LUMHS expressed that the media helps health workers expand their audience reach, which is crucial considering the fact that face-to-face channels of communication often require too many human resources and reach only a small number of people in large, underserved rural areas. The media provides an important link between the rural residents and vital health information.

She added that the media, in the form of the radio, television and news papers, are an effective way to persuade target audiences to adopt new behaviors, or to remind them of critical information. Besides informing the public about new diseases and where to seek help, they can also keep the public updated about immunization campaigns. The media can empower rural populations to fight major causes of infant mortality such as diarrheal dehydration and diseases which can be prevented through vaccination.

Prof. Mansoor Ahmad Cardiologist, Prof. Zaman Shaikh expert in Diabetes, Dr. Naheed Jamali Director Malaria Control Sindh, and Mr. Ashfaque Shah Additional Secretary Population Welfare Department Government of Sindh shared their views regarding the role of Media for prevention of various diseases.


Sameer Nazir
Provincial Minister for Health and Food Jam Mehtab Hussain Dahar, while taking notice of non posting of senior pathologist in civil hospital Sukkur, has directed Secretary Health to immediately assign pathologist in civil hospital Sukkur. On the directives of Minister for Health, the Secretary Health Iqbal Durrani has appointed 20 grade officer Senior Pathologist Dr. Tariq Dureshani in civil hospital Sukkur. Provincial Minister for Health and Food has also directed administration of civil hospital Sukkur to ensure provision of medicines to the patients and each patient should be looked after and treated properly. Beside this Jam Mehtab Hussain Dahar told that on first day of polio campaign in Karachi in 86 UCs 194114 children were administered polio drops. He said that during 3 day polio campaign 654268 children would be given polio drops in Karachi and on first day 30 percent target was achieved. He added ‘ Polio campaign is in full swing without any hindrance and the security has been provided to polio teams and the co operation was civil society is sought as well.’ He requested the parents to administer polio drops to their children.


Bishop Hyderabad Church of Pakistan Kaleem John, councilor Masih, father John Gulzar,father Daniel, Imran and other leaders of Christian community have condemned the burning of Christian couple Shahzad Masih and Shama at Kot Radhakishen in Punjab few days back and demanded exemplary punishment to killers as also to revisit blasphemy law which they said was being used against Christians and other religious minorities in Pakistan and asked for amendment in this law. Addressing news conference here on Tuesday Bishop Kaleem said Pakistan at present was in grip of terrorism.Mosques, templels, churches, Imambargahs, Muharam Majalis or even the coffin processions were not safe in country Terrorists were striking everywhere to make law order to worst and spreading unrest by throwing deiad bodies of innocent people.He said due to increasing extremism and terrorism as well discriminatory laws Pakistan was getting bad name in whole world. He said the protection of minorities was responsibility of state. He said the religious extremists have launched undeclared war against minorities. He said a false blasphemy case was lodged against Christian girl Rimsha. Condemning Wagha incident of terrorism he said Kot Radhakishen was national tragedy under which their feelings have been tarnished.
To a question they believe only in Pakistan of Jinnah and do not desire new Pakistan being talked by few politicians. He said they don’t want any commission on this tragedy but demand their protection and end of discriminatory laws.To another question he said they were against any Christian province in Pakistan and will continue to remain part of Pakistan unity.

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