Based on a true story, Moor has proved to set a benchmark for meaningful cinema in Pakistan
KARACHI: azadfilm company & Mandviwalla Entertainment are all set to release their latest production ‘Moor’ this August. Renowned Director Jami announced its release at a press conference held at a local hotel. The movie is set to breathe life into the booming film industry of Pakistan through a compilation of picturesque beauty of Baluchistan, a compelling musical score arranged by Strings backed by captivating lyrics penned by Anwar Maqsood.
Jami expressed his enthusiasm for the movie by saying “Based on a true story, Moor is a tale filled with emotions bound to strike a chord with every cinema goer at some level. The plot of the movie speaks of corruption in a manner to provoke the masses to take individualistic measures to combat the social evils prevalent in our society.” Jami has a keen interest in projects which are of social consequence and is cementing his ideology through this movie on a grander scale.
Nadeem Mandviwalla at the occasion commented “Moor will prove to be a milestone in the history of meaningful cinema. The trend of Pakistani cinema is evolving for the better and so is the audience, henceforth compelling everyone in the movie business to produce better work that can steer the audience back towards cinemas.”
The producer of the film also announced the launch of the website which can be visited at: www.moorthefilm.com. The website will give its audience a feel of the movie and what they are to expect in the cinema.
The cast of the movie includes seasoned actors of the Pakistani performing arts fraternity such as Hameed Sheikh, Samiya Mumtaz, Shaz Khan, Abdul Qadir, Soniya Hussain, Ayaz Samoo and Eshita Mehboob. Significant contributions in terms of music and vocals for Moor have been created by artists like Javed Bashir, Strings and Meesha Shafi.
The cinematography of Moor is bound to set it apart and captivate its audience. The film has a deep social message that is explained through an intricate story line which depicts a profound construction of ‘what you reap is what you sow’ philosophy. The fans are advised to go through the social media channels to get more insights and additional content.
Unilever reiterates commitment to tackle climate change
Unilever Pakistan Limited and Ministry of Climate Change highlight need for
Collaboration to create positive environmental impact
KARACHI: Unilever Pakistan Limited and the Ministry of Climate Change have pledged to work together to drive positive climate change in Pakistan through increased collaboration and sharing of best practices.
The announcement was made during an event organized at a local hotel on the eve of World Environment Day, providing an insight into the role of sustainable business practices for Unilever’s growth as well as the positive impact on consumers and environment. Unilever also highlighted its commitment to bring about transformational change throughout the whole value chain and to develop its portfolio of ‘sustainable living brands’ in a way that meets the needs of consumers.
Unilever’s global sustainability initiatives are driven by the Unilever Sustainable Living Plan, which aims to make sustainable living commonplace. Since 2010, Unilever’s efforts in Pakistan have resulted in key achievements such as improving health and well-being for 56 million people across the country through initiatives for handwashing (Lifebuoy), healthy snacking (Knorr and Blue Band) and access to clean water (Pureit) as well as the empowerment of 3,400 women across rural Pakistan through a livelihood program titled ‘GuddiBaji’. Unilever also announced the achievement of ‘zero non-hazardous waste to landfill’ status in 2014 by all of its factories across Pakistan.
Addressing the audience during the ceremony, Arif Ahmed Khan, Federal Secretary, Ministry of Climate Change, Pakistan said, “Positive actions for climate change are imperative for Pakistan’s efforts to eradicate poverty and promote sustainable development.This demands enhanced collaboration amongst regulators and local industry. It also needs a countrywide awareness campaign regarding the changing climate of the planet and the likely damage it can cause to a vulnerable country like Pakistan. Who can spearheadit better than industry leaders like Unilever? Civil society organizations and the academia should also be taken along in the process. I am glad that today we have taken a major stride forward in this direction by highlighting the best practices being implemented by Unilever; practices which can and should be scaled upwards to create sizable positive impact.”
Ehsan A Malik, Chairman & CEO, Unilever Pakistan Limited added, “Our ambition remains to grow the business by creating a brighter future for consumers, customers and communities. In an environment marked by climate change as well as economic and political stability, Unilever believes that the best way to grow and bring benefits to all our stakeholders is by focusing on improving health and well-being, enhancing livelihoods as well as increasing operational efficiencies.The key to achieving this is in how we do business and the partnerships we form as part of our ambition to scale up the impact on the issues that matter the most.”
The event was attended by a large cross section of participants from the INGO, Corporate and Media sectors, who were provided an understanding of how the Unilever Sustainable Living Plan provides a template for change in a volatile world of growing social inequality, rising population, development challenges and climate change. The Plan is proof of the recognition that Unilever must be part of the solution to the world’s problems and that sustainable growth is the only acceptable business model.