Mass Awareness Campaign on Sustainable Transport for educated young women

A closing ceremony of Awareness Raising Campaign of the Pakistan Sustainable Transport (PAKSTRAN) Project was organized by IUCN, the International Union for Conservation of Nature, at the Fatima Jinnah Women University, Rawalpindi. Key stakeholders and a large number of University students attended the closing ceremony.

The event was organized as a part of this year’s Awareness Raising Campaign on Sustainable Transport targeting educated youth in collaboration with Fatima Jinnah Women University, Rawalpindi. The students expressed their ideas about transport sector issues and their solutions through innovative, creative and informative messages, slogans and posters.

To streamline the environmental aspects in national development Government of Pakistan is implementing UNDP and GEF funded Pakistan Sustainable Transport (PAKSTRAN) Project. The project aims to reduce greenhouse gas emissions and energy consumption from the transport sector of country. In this regard project has been taking awareness raising initiatives for behavioral change towards implementing sustainable transport measures.

IUCN, International Union for Conservation of Nature under the umbrella of Pakistan Sustainable Transport (PAKSTRAN) Project has initiated awareness raising campaigns aimed at promoting understanding on sustainable transport concepts by targeting different group of population in various cities of Pakistan.

Speaking on the occasion, Mr. Mahmood Akhtar Cheema, Country Representative, IUCN Pakistan emphasized on the importance of women’s empowerment for the national progress and prosperity. He further stressed on the awareness raising efforts by involving people from different age groups and professional backgrounds, in order to achieve a real change in policies, projects and impacts from sustainable urban transportation. Mr. Cheema also congratulated Fatima Jinnah Women University for collaborating with IUCN and PAKSTRAN project for practical measures towards a sustainable transport.

Dr. Saleem Janjua, an eminent subject-expert and National Project Manager of PAKSTRAN emphasized on a meaningful role of educated youth in introducing the sustainable development in the country. He further added that Government of Pakistan with the support of UNDP and GEF has taken many initiatives towards a progressive Pakistan including focusing on communication and road networks development. Need of the time is to raise awareness on the importance of mass transit systems and streamline the role of relevant institutions in economic development of the country. Moreover, Dr. Janjua said that PAKSTRAN project is providing technical support to federal and provincial departments and the project also aims to involve the higher educational institutions to extend the technical support to Government of Pakistan.

Prof. Dr. Samina Amin Qadir, Vice Chancellor Fatima Jinnah Women University appreciated the active participation of students in PAKSTRAN’s creative activities. She also appreciated the efforts of Pakistan Sustainable Transport Project for involving academia, students and subject-experts for the sustainable development through focusing transport sector and its related environmental issues.

The winning students were awarded with cash prizes and certificates of appreciation during the closing ceremony to encourage their hard work and motivate them to continue their creative activities for betterment of the country. The female students conveyed the message of environment friendly transport in Pakistan through their innovative and creative artwork.