WASHINGTON: The “Ice Bucket Challenge” viral craze has raised more than $100 million after sweeping the globe since its launch last month, organizers said Friday.
The phenomenally popular stunt — which sees participants being doused in a bucket of ice-cold water before challenging others to take part — was set up to raise awareness and cash about Lou Gehrig´s disease.
A galaxy of celebrities and high-profile personalities have taken part in the challenge, including Tom Cruise, Steven Spielberg, Bill Gates and even former US president George W. Bush.
The ALS Association, which combats Lou Gehrig´s or amyotrophic lateral sclerosis, said that between July 29 and August 29 $100.9 million had been raised in donations — compared with $2.8 million during the same period last year.
“The word gratitude doesn´t do enough to express what we are feeling right now,” ALS Association President and Chief Executive Barbara Newhouse said.
“These funds will be used to fund cutting-edge research as well as care and support to people living with the disease.