Dawlance and Brite Join Hands to Provide Exclusive Fabric Care Solution

Sameer Nazir
KARACHI: Dawlance, the no.1 home appliances brand of Pakistan, and Brite Machine Wash, one of the leading washing powder brands, signed a Memorandum of Understanding (MoU) to jointly promote their products in order to leverage market share and credibility.
The purpose of this MoU is to establish a collaborative relationship between Dawlance – Washing Machine Category and Colgate Palmolive – Brite Machine Wash. As part of the affiliation Dawlance and Brite are set to be part of several promotional activities, including joint advertisement, dealer floor activation, product sampling and collaborative point-of-purchase.
Present at the milestone, Ms. Youmna Rizvi – Category Manager Dawlance, said, “Dawlance Washing Machine category makes a positive difference in the life of people by constantly providing fabric care solutions; that are technologically advanced and economically priced. Our collaboration with Brite Machine Wash takes this commitment to the next level by assuring consumers that their clothes will maintain their color and quality if they wash them in Dawlance washing machine whilst using Brite washing powder.”
Commemorating the occasion, Mr.UmairNaeem, Senior Brand Manager Brite, said, “I would take this opportunity to congratulate both parties on this great achievement and wish them the best of luck in their future endeavors. This affiliation with Dawlance, known to be the no.1 home appliance brand of Pakistan, signifies our stance in providing the best fabric care solution to consumers. The Brite Machine Wash is a unique formula that provides supreme fabric care, color protection and removal of stains.”