Thanks to the technological development that the online shopping has grown more than ever in the past few years. The success of ecommerce involves a tremendous amount of research and hard work. The online shopping has been thriving since the time it has been introduced to the world, and one can’t thank social media enough for the role it played. Businesses succeed only when they are supported by a strong advertisement, and social media does this job for online stores. In this post, I will be highlighting the ways social media websites are revolutionizing the online shopping.
Saving Both the Customers’ and Retailers’ Time
Long gone are the days when people used to go to a retail shop and search hours for one product. They had to locate every item themselves and it used to waste a good amount of time. Now, you can reach out to your nearest store via mobile apps and you are even capable of locating a particular item within that shop through basic research. You get to know about the apps and store address due to an exhaustive advertisement done by social media. Both you and I scroll Facebook, Instagram, Snap chat, and twitter tens of times a day. While doing so, the sponsored ads catch our attention and we get to know all that we need to. As a result, it benefits both the ecommerce business and its customers as it is an efficient yet effective way.
Social Showrooms Are Helping a Great Deal
The term “social showroom” might not be understandable to you, but it pretty much mimics the overall concept of a showroom. Now, all the brick-and-mortar shops allow their customers on social media to use Pinterest for pinning their favorite items. As a result, the retailers get to know what the demands of customers are and what is needed to be done immediately. What is more, the customers are promptly updated via social media when the shelves are renewed as per their pinned requests. This is a newly introduced concept and only a few stores are following it, but the success of this technique shows that it’s going viral pretty soon. Pakistan online stores such as Daraz, Getnow, Goto and recently launched Buyoye are effectively making use of these social media platforms to increase their clients base.
The Loss Becomes Bearable Because the Store Doesn’t Close
The ups and downs are inevitable in a business setting and a retailer also goes through losses now and then. There was a time when the loss in business used to make a seller insomniac and even when he slept, he had nothing but nightmares. However, thanks to the social media that this worry has been solved. You now have an option of closing your shop for the time being when you are no longer able to bear the additional expenses such as electricity bills and other maintenance cost and switch to the online store. Making an e-store also cost something, so you can always make a Facebook or Instagram page and start selling.
Summing it all Together
I have only talked about a few aspects as to how social media is revolutionizing the ecommerce industry. There’s a lot more on the plate and there’s even more to come. Bringing it all together, it is through social media that doing business is fun and easier nowadays.