1. CONVINCING WEBSITE:
A good structure, relevant information at a glance, as well as links to additional product notes are just as important as a help page and a page about the company and its founders. Many young online portals in Pakistan are following this practice by even providing the details of their other ventures being run in the country to win credibility over their visitors and customers. The design should be presentable and suitable for the service as well as the target group.
2. CLEAR PRODUCT BENEFITS:
Within seconds, the visitor should be clear what benefits him in the website. “XYZ as compared with other people” for example, provides no benefit.
3. PROFESSIONAL PUBLIC RELATIONS:
Public relations is important, especially on a tight marketing budget. The response from the press and blogs recipient must meet and be done professionally. Who can build relationships without journalists and bloggers, so should be on the right track.
4. CONTINUOUS IMPROVEMENTS & ENHANCEMENTS:
Nothing is worse than a service that is being launched with much fanfare, but after half a year, there is a complete silence. It is advisable not to be stingy with new functions and features, and to bring them into short intervals. It is important to learn, how to hold freshly converted users happy while also ensuring a constant presence in the press.
5. LOVE YOUR OWN PRODUCT:
Whoever takes his startup on the web, will hopefully shake up the market and change the world. That may sound like megalomania, but helps to avoid undue understatement and harmful restraint.
Founders should love their service and act accordingly. Honest enthusiasm will radiate to users, investors, and press. Even a small pinch of naivety can not hurt.
6. QUICKLY EXPAND YOUR TARGET GROUP:
Early adopters are perfect for giving initial feedback and to bring a new service this week in the small circle of the blogosphere and Twittersphere. Quick but other user types should be addressed (eg through appropriate PR work), because early adopters can leave as quickly as they came.
7. TRIAL & ERROR:
Facebook and Google do before: Dear once again to launch a function that is abolished again after half a year because of low resonance to bring rare as new features. The more you try, the greater the chance of having a new feature to land a hit and be loved for it by the users.
8. FOLLOW YOUR PLAN:
Life is not a straight line. And the business of life not at all. That is why it is so incredibly important that you have a good and proven plan before you in the course of weeks, months and years, during and after the establishment of further web threading consistently. Trade all your successes and failures in this plan. In large and successful companies it can attract even its own departments. In short: You should learn to love numbers.
9. YOUR TEAM MAKES ALL THE DIFFERENCE:
If your business idea is brilliant. You’re a hero. So do not settle for the average, but try to get the best people that you can afford. Only – and only – then your business will continue to be exceptional.
Many companies are saving on personnel costs, since these are almost always the biggest expense. Some can afford it. Therefore find the right balance for you and orient yourself always and on every occasion to the top.
10. THESE ARE TIPS; NO LAWS:
“I have not failed. I’ve just found 10,000 ways that won’t work.”
With the words fromThomas Edison(the inventor of the light bulb) we present the final rule.
And it is quite simple: These rules are not set in stone! They should offer you a red thread.You can find million of tips like presented on this blog. Ultimately, you have to decide alone what is good and important for you.
The writer [Arshad Hayat] has a Telecommunication Engineering degree in his bag from one of the top Engineering schools of the country (NUST). His main interests include Start ups, Entrepreneurship and Business Incubation. Writer has a vast experience of assisting, training and collaborating with emerging start ups of the country.