10 great tips to boost your email marketing

email marketing
  • UNLOCK ADVERTISING IN THE NEWSLETTER OF YOUR PARTNERS

A very beneficial tool. Include the details of your campaign in your newsletter especially your latest prizes in order to attract attention of readers.

  • USE A FACEBOOK OFFER

Members can leave their email addresses and will be provided with the full information regarding your campaign (online competition).

  • LAUNCH TWITTER

Price your products through these social media platform and launch a Twitter campaign. During this you have to convince your audience to register using their e-mail address for your newsletter and other online services you offer e.g weekly journal articles in some cases

  • CONVINCE YOUR CUSTOMERS TO LEAVE AN ONLINE ADDRESS

Ask her your customers to leave their email addresses like Carmudi online competition that was organized by an online portal used it very effectively. It can help a lot in obtaining results and announcements of the competition and its follow up.

  • SPREAD YOUR LISTINGS ON LINKEDIN

Find all of the people in your group about your special offer (eg a voucher, free ipad, smart phone etc) and integrate the link to your website.

  • ENGAGE YOUR EXISTING CUSTOMERS

In each newsletter/journal article, create social media buttons.  This can help in advertising for your existing customers by liking your newsletter, tweeting and sharing it.

  • USE PAID SEARCH ADS

Generate paid ads that can lead to your landing page. Don’t hesitate from a little investment.  If properly targeted it can generate many new users and eventually leads.

  • HOST A WEBINAR

People can participate in it by using their login address.

  • CREATE USER FRIENDLY/LOVING CONTENT

Never compromise on quality even if you already have some email addresses on your list. The point where your newsletter would remain no longer interesting, your audience will slowly start logging off.

  • USE YOUTUBE

Integrate your campaign into any video that you post on YouTube. It can be considered as  a call-to-action button that should lead directly to your site. There users can sign up for your newsletter.

Author Biography: Sundas Iqbal graduated in Finance from Lahore School of Economics. The author regularly contributes to Carmudi