LAHORE: Cokefest, for years has brought together two of Pakistan’s biggest passions together; music and food. Every year, Cokefest invites music lovers to celebrate their love for music and food by hosting a number of upcoming artists and restaurateurs forming a winning partnership!
Redefining the entertainment landscape in this new normal, Coca-Cola Pakistan decided to empower two of the country’s leading local tech companies with the vision required to bring Pakistan a one-of-a-kind digital experience. Coca-Cola proudly presents Cokefest (Patari x Tapmad) a digital music festival, starting November 20th to November 22th, bringing music and food aficionados together on one virtual platform geared up to set your screens on fire!
Patari is a popular Pakistani music-audio streaming platform known for finding and promoting local musical talent from across the country, while Tapmad is Pakistan’s leading on-demand video streaming platform where people can experience the best of dramas, movies, music and much more, anywhere, anytime, on any device.
Talking about bring Pakistan its first ever digital music festival, Fahad Ashraf, GM Pakistan and Afghanistan at The Coca-Cola Export Corporation said, “Coca-Cola is disrupting the new normal by creating a virtual event enabled through latest technologies. With Cokefest 2020, we wanted to avoid large gatherings whilst still keeping the spirit of music alive. So we brought some of the best musical talent in Pakistan together with the country’s leading tech companies, to bring you a virtual experience that feels as close as possible to attending an actual musical concert.”
When thinking of a digital Cokefest, the first thing to come to mind is usually a live-streamed event from a social media platform; but that is not what the creators of Cokefest 2020 had in mind; Patari CEO Zarlasht Faisal said, “Throughout the year, people have seen a lot of Facebook and Instagram live events but what we wanted to do was recreate the experience of being at a music festival through engagement with our audience; we were looking to do something that could have an emotional connection with people.”
This event is exactly what every concert goer has been waiting for throughout Covid19; to relive the vibes of an in-person festival experience within the boundaries of the new normal. But can this feat be achieved virtually? To get a better understanding of the interactivity this event is attempting to offer, we spoke to Tapmad CEO Yassir Pasha. “Tapmad has made progress on a conventional one-way communication with the user, where we are delivering the content to you and you are consuming it in a passive way. So in order to engage people for longer, our strategy was to create two-way communication in terms of content integration with the user…”
The first-ever digital Cokefest (Patari x Tapmad) is going to be a state-of-the-art experience that promises to take its audience’s sensory experience to unprecedented levels. Becoming a global trendsetter, Coca-Cola Pakistan aims to use this event to bring fans together from all around the world, for the very first time in a two-way interactive experience, allowing people to not only enjoy the live concert but to experience a whole new virtual festival via separate integrated shop-the-artist’s-look tab and food carts!
With Coca-Cola’s keen sense of recruiting talent and Patari using its platform to gauge what music fans want to hear, building the line-up was nothing less than a winning collaboration! Coming to you with ten of the hottest, younger acts of Pakistan, you literally cannot afford to miss this absolutely free event! From the absolutely unbelievable 9-year-old rapper Kaky Thousand to the ethereal Natasha Baig, the line-up is oozing with talent and ear-candy! Some of the other brilliant acts include, Sirine Jahangir, Shamoon Ismail, SomeWhatSuper, Young Stunners, ESharp, Abdullah Siddiqui, XPolymer Dar and veteran rock star Ali Noor (who also has a surprise in store for all)!
The real question is; how do you get access to all this and more? To be a part of the first-ever all digital music festival, all you have to do is download the Patari app, register and sign-up for the event! As soon as you sign-up, you will be given a unique code that you can use to view all three-days of the festival on TapMad’s app or website! It is literally that simple… Patari is your go-to ticketing master and Tapmad is your venue. No matter where you are, what you’re wearing or who you’re with – you can join in to be a part of this first-of-its-kind Cokefest (Patari x Tapmad)! With big names like Coca-cola Pakistan, Patari, and Tapmad all coming together – promising a first-of-its-kind interactive digital event – expectations are bound to skyrocket. Literally, the only fest 2020 was not able to cancel!